James is a published scientist, author, and speaker in the field of exercise and nutrition. He has published research in prestigious scientific journals, including the American Journal of Clinical Nutrition and the Journal of Applied Physiology. In his previous lay publication, Weightology Weekly, he wrote over 70 articles per year covering the latest science in a manner that was friendly and easy to understand. James is also the former science editor for Pure Power Magazine, and the former editor for Journal of Pure Power, both publications that delivered scientific, but lay-friendly, information on training and nutrition to athletes and coaches. In addition, James has given over 75 lectures on fitness-related topics to physicians, dietitians, and other professionals, and has been a speaker at major events such as the AFPT Conference and NSCA Personal Training Conference. In fact, James has been involved in the health, nutrition, and fitness field for over 20 years, and has written over 500 articles. He is a strong believer in an evidence-based, scientific approach to body transformation and health.